Even the best hospitality entities can suddenly be trapped in an infectious health situation or media event that ends up totally out of control. Closures and Health Department announcements regarding Norovirus, E. Coli, Salmonella, Hepatitis A (just to name a few), have a devastating affect on public perception. Whether contamination is accidental or malicious, the public’s reaction is swift and the results are the same:

Adverse media exposure and peak season impact

Potentially devastating financial impact and revenue loss

Loss of market share

Serious damage to business and community reputation

A possible business closure

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